Welcome to Start With Sorry
Make Apology the Norm – One Genuine Word at a Time
At Start With Sorry, we believe in the life-changing power of a sincere apology. Backed by scientific research and driven by compassion, our mission is simple: to make apology a powerful everyday tool for connection, healing, and emotional growth.
Whether you’re looking to foster stronger relationships in your home, workplace, classroom, or community, we offer evidence-based programs, tools, and resources that empower people to say “sorry” with courage, clarity, and impact.
“Every apology is a chance to restore trust.”
Our Mission
Creating a Culture of Apology Through Science and Heart
We educate and inspire people to choose apology. Using cutting-edge research from neuroscience and psychology, we create tools, programs, and products that foster genuine apology and lasting connection in:
Homes and families
Romantic relationships and couples
Schools and classrooms
Workplaces and organizations
Community settings
What We Offer
Explore our growing collection of free and premium resources tailored for:
Teach apology and emotional growth where it matters most—at home.
Our printable guides, conversation starters, and character-building activities are designed for families of all shapes and sizes. These easy-to-use tools help parents and caregivers teach children the courage to say “sorry,” understand the impact of their actions, and take responsibility in a safe, loving environment. Whether it’s bedtime chats or dinner table conversations, these resources help you build stronger emotional bonds, one heartfelt apology at a time.
Create classrooms where kindness, repair, and responsibility thrive.
Our research-based curriculum kits, Apology Challenges, and ready-made student activities empower educators to nurture empathy, courage, and connection. From preschool to high school, these tools fit easily into your day and foster emotional safety, conflict resolution, and meaningful student reflection. Perfect for teachers, counselors, and homeschooling families committed to raising emotionally intelligent children.
Build bridges, not walls—through reflective, restorative conversations.
We provide couples with guided exercises, conversation prompts, and healing tools to help navigate conflict, rebuild trust, and grow closer through genuine apology. Learn how to apologize meaningfully, listen with empathy, and move forward as partners. Whether you’re navigating a tough moment or just want to deepen your emotional connection, our resources make heartfelt repair feel natural and safe.
Transform conflict into connection—at work and beyond.
Apology isn’t just for home—it’s a leadership skill. Our downloadable toolkits, training modules, and staff resources equip teams to normalize accountability, psychological safety, and humility in everyday interactions. Perfect for managers, HR leaders, nonprofits, and community organizations, our programs help cultivate a culture of repair where everyone feels seen, heard, and valued.
Transforming Lives Everywhere
From helping children learn empathy to supporting leaders in building a more accountable culture, Start With Sorry is on a mission to make apology part of everyday life.
We provide:
Our Approach
Evidence-Based, Inclusive, and Practical
All our resources are developed through a research-informed lens and tested in real-world environments. Our work is guided by three powerful principles:
Science-Driven
We rely on peer-reviewed studies and neuroscience to create impactful, effective apology tools.
For Everyone
Our tools are designed to be inclusive, accessible, and suitable for all ages, backgrounds, and cultures.
Collaborative
We partner with families, educators, workplaces, and community leaders to normalize apology in daily life.
Whether you’re at the dinner table or in a boardroom, apology has the power to create deeper understanding, emotional safety, and lasting peace.
Why Apology Matters
The Science Behind Saying “Sorry”
Apologizing isn’t just good manners—it’s powerful medicine for the mind and body. Modern research shows that genuine apology transforms relationships and creates long-term emotional benefits.
Here’s why apology is essential:
Reduces Stress & Boosts Wellbeing
A sincere apology lowers tension and promotes emotional and physical health—helping the body and mind relax and reset.
Activates Empathy in the Brain
Apologizing sparks brain activity that increases compassion and makes forgiveness easier—especially in emotionally charged moments.
Builds Trust & Communication
Genuine apologies strengthen bonds by restoring honesty, deepening understanding, and improving relationships over time.
Resolves Conflict Across All Settings
Whether at home, school, or work, apology helps calm conflict, promote healing, and create a safe space for growth and connection.
Ready to Begin?
Download Free Tools. Join the Movement. Start With Sorry.
Take your first step today:
Participate in the Start With Sorry Challenge – Share your story and inspire others.
Try the Apology Quotient Quiz – Discover your apology strengths and growth areas.
Access free resources – Conversation guides, activity sheets, templates, and more.
Download apology tools for families, educators, and teams.