Our Story
The Power Behind One Word: Sorry
At Start With Sorry, we believe that a single, sincere apology has the power to heal wounds, rebuild relationships, and transform lives. But for many, saying “sorry” feels hard, uncomfortable, or even impossible. That’s why we’re here—to make apology something not only possible but powerful, accessible, and deeply human.
Where It All Began
Our journey started with a simple yet profound idea:
What if we could make apology the norm in homes, classrooms, workplaces, and communities?
What if families taught their children how to take ownership?
What if leaders weren’t afraid to say, “I got it wrong”?
What if teachers and students could repair tension instead of just moving past it?
With those questions in mind, Start With Sorry was born.
Our Mission: Making Apology a Daily Practice
We educate and inspire people to choose apology. By applying scientific research and evidence-based tools, we create programs and products that empower people to apologize effectively—and connect more deeply.
Our work focuses on emotional intelligence, conflict resolution, empathy-building, and personal growth. Grounded in neuroscience and psychology, our tools help people move beyond surface-level apologies into meaningful acts of repair that restore trust and strengthen relationships.
Whether between a parent and child, coworkers, or communities, a genuine apology can shift everything.
Apology is More Than a Word—It’s a Path to Healing
Saying "sorry" is not a weakness—it’s a courageous step toward emotional repair and lasting connection. Apologies calm the nervous system, activate empathy in the brain, and create the foundation for forgiveness, trust, and transformation.
At Start With Sorry, we’re building a movement where apology becomes a normal part of daily life—from the dinner table to the boardroom. Through our free resources, school kits, family lessons, and workplace tools, we help people of all ages experience the healing power of a heartfelt apology.
Restoring Relationships Through Research-Based Tools
Everything we do is grounded in science. Our Apology Lab explores what makes an apology work, drawing from neuroscience, psychology, and real-world evidence. From printable family tools to professional workplace resources, our programs are designed to create safe spaces for reflection, responsibility, and repair.
We don’t just teach people how to say sorry—we show them how to mean it, how to grow from it, and how to use it as a tool for deeper connection.
Why Apology Matters
Apology is more than just saying “sorry.”
It’s a tool for emotional repair, personal accountability, and lasting transformation. Research shows that:
Apologizing reduces stress and improves physical and mental wellbeing.
It activates empathy in the brain, helping us better understand and connect with others.
It rebuilds trust, creating stronger relationships in homes, workplaces, and schools.
It helps resolve conflict, encouraging honesty, humility, and healing across all areas of life.
“You have the power to heal relationships. And we’re here to help you start—with a single word: sorry.”
How We Work
We don’t just talk about apology—we study it, design around it, and teach it.
Here’s how:
Apology Lab
Our research hub translates neuroscience, psychology, and social studies into tools that anyone can use. We explore what makes an apology work and turn those insights into practical, printable, and teachable tools for families, schools, and organizations.
10+ published summaries
Real-world case studies
Ongoing research in empathy and brain response
Learn to Apologize – From the Start
We believe teaching apology should begin early.
That’s why we offer free school programs and family lesson guides to help children understand the power of making things right. These resources build empathy, courage, and communication skills that last a lifetime.
If you’d like our free school programs, just email us.
Apology at Work
In professional settings, apology is a leadership strength.
We support teams and leaders with training tools that help restore trust, navigate difficult conversations, and promote psychological safety at every level.
Whether it’s a missed deadline or a team conflict, we help workplaces repair—rather than retreat.
Our Core Principles
Every product, program, and post we create is grounded in our core beliefs:
Science-Driven
We rely on peer-reviewed studies and the latest brain science to shape our tools. What we teach is backed by evidence and continuously updated as research grows.
For Everyone
Apology is for all people—every age, every culture, every context. We design tools that work for a child in preschool and a CEO in a boardroom.
Collaboration Over Perfection
No one gets it right all the time. We believe healing happens together. That’s why we create tools for couples, parents, educators, and teams—to normalize apology and make it a daily habit.
We’d Love to Hear From You
Share your story, idea, or question below. We do our best to respond to every message.
The World Wants More Real Apologies
Apology isn’t just good manners—it’s a step toward better health, stronger relationships, and a more compassionate society.
Start With Sorry is here to lead that movement.
We’re building a world where “sorry” is more than a word.
It’s a way of living with courage, accountability, and connection.
Partner With Us
Want to help create a world where apology has power?
We’re eager to collaborate, partner, or simply hear your story. Reach out and join the movement. Together, we can make repair a normal, natural part of how we live, learn, and lead.